When ‘psychological knowledge’ is outlawed, only the outlaws have ‘psychological knowledge.’

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‘Psychological knowledge,’ in this case, doesn’t mean knowing the depths of your childhood traumas. It means knowing the hidden, robotic reactions that are programmed into every single human being. It means knowing how these predictabilities play out in ourselves as individuals so that we can stop being victims.

‘Psychological knowledge’ means becoming familiar with the normal, human, everyday compulsions that can be triggered by any competent salesman, politician, marketing pro… or social media algorithm developer.

Have you ever complained about someone ‘pushing your buttons?’ …


Pence got away with a powerful linguistic trick twice within the first few minutes of the Vice-Presidential debates. What if Senator Harris had confronted the tricks instead of having to pretend Pence was actually debating issues?

Image of a generic figure with swirly, hypnotic eyeglasses
Image of a generic figure with swirly, hypnotic eyeglasses

Conflating ‘Trump’ with ‘the American People’

Harris criticized Trump’s handling of the coronavirus and Pence responded by saying, with astounding aplomb, that she was criticizing how ‘the American People’ have handled the coronavirus.

I noticed it worked quite well to confound me. Suddenly I couldn’t remember what Harris had just said and I began to doubt my previous understanding.

I believe the power of this tactic is based on the…


There’s more to a successful website than a ‘pretty face.’ But you wouldn’t know that until you’ve had to pay the price for an unsuccessful, troublesome website.

Hand-drawn illustration indicating the signals your website sends to humans and machines.
Hand-drawn illustration indicating the signals your website sends to humans and machines.
Your website sends signals to robots, other computers and people.

Much of what goes on between your website and your audience depends on how well the website code is written. All too often, new site owners don’t find this out until they have to hire an online marketing professional — who tells them the site needs to be de-constructed and re-constructed just to get the site ready for effective marketing!

Certainly, it would be better to have the basic elements of success built in during construction — not after!

Many designers/developers simply don’t know about these underlying techniques, and some feel it’s outside their scope of work. …

Christine L Golden

Coding a better world with stories. Coding better websites through CLGolden Website Services.

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